Marks & Spencer mobile commerce
WSA-mobile Winner in the category m-Business & Commerce, 2010
m-Business & Commerce
2010
Producer:
Marks & Spencer The Marks & Spencer mobile commerce website is one of the first mobile sites offered by a major UK high street retailer. Customers on the move can now shop on a site that has been developed specifically to make searching, browsing and buying easy from any web-enabled mobile phone or device. The site is in sync with the main M&S website, so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software; users simply type www.marksandspencer.com into their phone’s internet browser.
Using the Marks & Spencer mobile commerce website, customers can find over 24,000 products – including clothing, home furnishings and furniture, technology such as televisions and iPods, as well as gifts such as flowers and food hampers – with almost all of the functionality found on the main M&S website.
For more infomartion click here.
Jury Evaluation:
Marks & Spencer mobile commerceis a version of www.marksandspencer.com designed specifically for use on mobile phones and mobile devices.
It raises the convenience and enables customers to search, browse and buy very easily from any web-enabled mobile phone or device without having to download any app or software.
With 48 million people using 76 million mobile phones and the proportion of smart phone users (currently 50%) rapidly growing, mobile retailing is expected to become very popular in the UK.
The number of adults using mobile Internet is expected to double in the next two years, with 50 per cent of the UK adult population using mobile web by 2012.
In this context, the Marks & Spencer mobile commerce initiative is setting the benchmark for other retailers. The site is already proving its usefulness, with over 1.2 million visitors 6 months after its launch and more than 10 million page views and 13,000 orders from the site. Good shopping.
Mobile:
Yes
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