m-Business & Commerce
The Consumer Reports Mobile Shopper app for the iPhone, and soon for Android-based phones, brings 75 years of expert and unbiased product ratings and reviews to users where they need it most – at the point of purchase.
The app provides the user with 3 different ways to get product information: by scanning a barcode, by trying a manual search or by browsing through the Consumer Reports’ catalogue of thousands of tested product models across Consumer Report’s signature franchises: appliances, electronics, home & garden, babies & children and cars.
Once the product is determined, users will find expert buying advice, information on brand reliability, detailed user reviews, as well as the option of comparing a particular model to all others in that category. Following links from there, users can see all on-line sites that carry the product, as well as retail stores in their local area in real-time that currently carry it on their shelves.
The features of the Consumer Reports Mobile Shopper app ensure that users find what they want for the best possible price. Users can also share information via email, Facebook and Twitter.
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EKO is pioneering a low-cost technology and distribution infrastructure for banks seeking to viably extend financial services to non-banking customers. EKO’s ‘Simplibank’ platform connects a telecom infrastructure to the bank’s Core Banking System (CBS), leveraging a user’s cell-number as a unique identifier onto which the bank account number can be mapped.
With the mobile as the medium for banking, financial transactions are possible anytime and anywhere.
More than half of India’s population of over 500 million people has no bank account, due to the high cost of small value transactions. Delivering banking services through the mobile phone makes the cost of banking substantially cheaper and thus affordable for a broader population, simultaneously creating a viable business opportunity.
EKO – branchless financial services (Simplibank) provides a platform for universal financial access and micro-transactions in developing countries like India.
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The Marks & Spencer mobile commerce website is one of the first mobile sites offered by a major UK high street retailer. Customers on the move can now shop on a site that has been developed specifically to make searching, browsing and buying easy from any web-enabled mobile phone or device. The site is in sync with the main M&S website, so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software; users simply type www.marksandspencer.com into their phone’s internet browser.
Using the Marks & Spencer mobile commerce website, customers can find over 24,000 products – including clothing, home furnishings and furniture, technology such as televisions and iPods, as well as gifts such as flowers and food hampers – with almost all of the functionality found on the main M&S website.
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With DB Navigator, German Railways Corporation (Deutsche Bahn) offers travellers a comprehensive information service for all modes of public transport in Germany. Using DB Navigator, Germans and tourists can access the relevant information pertaining to a journey on the go, including up-to-date itineraries, maps and real-time information.
The service started in December 2009; by October 2010, it had 1 million downloads over the iTunes appstore, making it one of the top downloads in Germany.
As an itinerary planner for public transport, DB Navigator provides access to the schedules of all public transport operators in Germany and all trains in Europe. It calculates optimal trips by train, bus, tram, subway and ship for you.
Using GPS, all travellers need to do is to type in a destination – a station, street or point of interest – and the DB Navigator guides them from their actual position to their destination. In addition, paths on foot to stops and stations are laid out in the street maps, so that travellers can find their way.
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Мобильный вендинг
Mobile Vending makes retail sales possible with payment being made through mobile phones (via SMS, IVR, NFC or QR Code).
i-Free is one of the first digital developers in Russia to create and launch a proprietary hard- and software package, i-Vend, for vending machines.
Users are identified by his/her mobile number, the user profile provides a full purchase history and a full customer relationship management (CRM) program.
The Mobile Vending system aims at SME vending machine operators, lowering their costs, minimizing machine downtime and improving customer services – all of which leads to increased sales thanks to the use of advanced mobile technologies.
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